Philadelphia is out to become America's greenest
city. RetroFIT PHILLY is part of the plan to lead the nation's cities
in "greenness".
" ... RetroFIT PHILLY "Coolest Block"
contest ... with product and technology contributions from The Dow
Chemical Company ... invites row home owners to enter to win
energy-saving cool roof, air sealing and insulation upgrades for their
entire block."
"...
Greenworks Philadelphia goal is to retrofit 15 percent of the
city's row home roofs, and the 'Coolest Block' contest is jumpstarting
this effort," said Philadelphia Mayor Michael A. Nutter...."
" ...
White cool roofs, ... bounce off solar energy to prevent it from being
absorbed into the roof and house in the summer. ... they reduce the
amount of energy needed to cool the living space and bring the cost of
cooling a home down by as much as 20 percent."
" ... cool roofs are a
proven way to combat urban heat island effect. The roof's exterior is
50 – 80 degrees cooler on hot summer days, helping to lower high
temperatures and improve air quality. ..."
Via:
The Dow Chemical Company
LINK