Timberrland is well known for its green activities including putting a label on most shoes boxes that details the carbon impact of each product.

Their Earthkeeper line features products made to have a smaller environmental footprint ... usually from the user of recycled materials.

" ... Earthkeepers™ collection ... footwear with a small environmental footprint. ...rubber lug outsole made with 42% recycled Green Rubber™ material"
 To learn more about green and the outdoors ... check out Timberland's Earthkeeper Blog



Via:  Timberland  LINK


Via: xxx.yyy LINK

Timberland Teams with Green Rubber™

Disposal of used tires is usually accomplished by dumping then in landfills as rubber is not easily recycled. It is estimated that there are over 7 billion discarded tires worldwide and approx. 1.2 billion more disposed every year.

" ... Timberland Company ... will launch ... footwear collections featuring outsoles made using recycled rubber from discarded tires ..."

" ... 1.2 billion tires being disposed in landfills every year ... Recognizing that rubber is a ... reusable resource, Timberland will be the first footwear manufacturer to commercialize Green Rubber technology ..."

Timberland is " ... committed to connecting successful commerce to environmental responsibility, ... great opportunity for us to share our commitment to sustainability with our customers."

See related article on this blog LINK - Green Rubber™.



Via: Timberland Teams with Green Rubber™ LINK

Green Rubber™

Modern tires are a wonderful thing ... the last a long time and make modern auto travel possible ... however the same long lasting aspect makes them hard to safely dispose.

Land-filling tires is a waste of valuable resources and piles of tires can breed mosquitoes and / or catch fire - emitting toxic smoke.

" ... vulcanised rubber is nearly impossible to recycle ... Last year 1.3bn tyres were thrown away,..."

"Green Rubber provides an environmentally friendly alternative ... rubber can be devulcanised and made into new products. ... process will also significantly reduce their costs at a time when virgin rubber prices are at a record high. ..."


Via: Green Rubber™ LINK