Disposal of used tires is usually accomplished by dumping then in landfills as rubber is not easily recycled. It is estimated that there are over 7 billion discarded tires worldwide and approx. 1.2 billion more disposed every year." ... Timberland Company ... will launch ... footwear collections featuring outsoles made using recycled rubber from discarded tires ..."

" ... 1.2 billion tires being disposed in landfills every year ... Recognizing that rubber is a ... reusable resource, Timberland will be the first footwear manufacturer to commercialize Green Rubber technology ..."
Timberland is " ... committed to connecting successful commerce to environmental responsibility, ... great opportunity for us to share our commitment to sustainability with our customers."
See related article on this blog LINK - Green Rubber™.
Via: Timberland Teams with Green Rubber™ LINK
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