Natura Zero VOC Paint from Benjamin Moore

Ever since acrylic paints were introduced; paints paints have been getting better and better at providing long lasting protection. Now the drive is to continue to reduce both odor and VOC (volatile organic compounds).

Benjamin Moores Natura "... paint is a zero VOC formula ... features our Green Promise designation, ... "

" ... coatings industry is filled with third-party organizations like U.S. Green Building Council
(LEED), Master Painter's Institute (MPI), Greenguard, California's Collaborative for High Performance Schools (CHPS) and Green Seal that are trying to define what green means ... Some, ... focus on what is in the paint while others, ... are more focused on what is emitted from paint. ... the net result of so many competing standards is a confused and sometimes frustrated consumer."

" ... to make it easier for our customers ... to make sense of all these standards ... introducing our Green Promise designation... to designate coatings that offer both lower total volatile compounds and a premium level of paint performance. ..."


Via: Benjamin Moore Paints LINK