Tuesday, November 23, 2010
PepsiCo and Waste Management are trying to increase the rate of plastic bottle recycling from the current 34 % to " 50 % by the year 2018.
A key tool may be the Dream Machine ... which has " ... a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk."
Currently about 12% of spaces have a recycling container. The Dream Machine will bring recycling to thousands of locations and facilitate recycling away from home - who wants to carry bottles home for recycling?
In case you are asking what you can do ... the numbers are are compelling for individuals to make a change. If each household in the country recycled just 3 more plastic bottles a month the result would be over 23 millions pounds diverted from landfills !
Wow! 3 more bottles a month - that is not hard to do !
Via: Pepsisico LINK