Dell's Three C's of Smart Packaging

In December of 2008 Dell announced an overhaul of its current computer packaging. 

" .... By 2012, Dell aims to reduce packaging volume by 10 percent; increase the amount of recycled content in packaging by 40 percent; and increase the amount of materials in packaging that’s curbside recyclable to 75 percent. ... a strategy based on the three C’s:

The three C's stand for Cube, Content, Curb.

"... How  big is the box?  Could it be smaller?"
 
"... What is the packaging made of?  Could it be made of something better?"

 "... Is is easily recycled?"


Via: Dell  LINK